Ketchup Packet Revolution

[PCC]

Heinz Revamps Ketchup Packets

PORTLAND, OR (AP) -- The ketchup packet has been around for more than 40 years, and complaints about it for nearly as long: too messy, too small, too hard to open. Now H.J. Heinz Co. is unveiling the first major packaging change to the to-go condiment.

The new design has a base that's more like a cup for dipping and also a tear-off end for squeezing. It holds three times as much ketchup.

Heinz has long struggled to find a design that did all that that could also be sold cheaply enough.

The company recently made a solution a top priority. It even bought its design team a minivan to give their ideas real road tests.

The new packet is in test markets and will roll out at some fast-food restaurants in the fall.

Welcome to 2010.

[Sir John Fashanu]

interesting stuff

[Scotsman]

Fancy

[Slappy]

WOAH
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[Boner]

Honestly about god damn time. BBQ sauce and shit always came in a dip pack but it took this long for ketchup.

[GT]

So it's a modified butter pack? Amazing nobody thought of it earlier.

[Kendergardener]

Eh, dip packs make it harder to put the barbecue sauce on something.

[Boner]

But now this thing can also squeeze.

[nateeasy]

All the fast food restaurants keep the BBQ packets behind the counter. New packaging for ketchup may put it behind the counter as well. You could order food for six and the stingy ones will only give you one packet. This is awful.

[Lucas]

Ask for more packets then?

[Vernitis]

Packet distribution is 1 for a 6 pc mcnugget, 2 for 10, and 4 for 20. Additional packets cost 25 cents each.

[Hun]

Not shocked you know this.

Big Vern sat there with his 100 mcnuggets and 20 packets of ketchup, demanding more and throwing a $20 bill at the chump behind the counter.

[Hockeyrama]

Originally Posted by nateeasy

All the fast food restaurants keep the BBQ packets behind the counter. New packaging for ketchup may put it behind the counter as well. You could order food for six and the stingy ones will only give you one packet. This is awful.

This.

Also, I like the way the packets are now. Never had any problems with them.

[Vernitis]

Originally Posted by Hun

Not shocked you know this.

Big Vern sat there with his 100 mcnuggets and 20 packets of ketchup, demanding more and throwing a $20 bill at the chump behind the counter.

This made me laugh so kudos to you sir.

[JoeyAt75]

I knew a dude in gradeschool who would eat the ketchup straight from the packet. Fuckin skeevy.

[coolhandluke]

Whataburger has had the ketchup in a tub for years. It's about time others started catching up.

[PCC]

I really hope I'm in one of the test markets.

[NippleAppleCrap]

Shane Douglas is back?

[Vernitis]

[NippleAppleCrap]

sorry